Manglai
A sustainability platform mid-transformation needed creative production that could keep pace. We joined at the strategy level and stayed through the launch.
CLIENT
Manglai
SCOPE
Full Scope
ENGAGEMENT
Ongoing – 6 months
A platform in transition needs a creative team that can move with it.
Manglai didn't come to us with a design brief. They came to us mid-transformation — expanding from a carbon footprint measurement platform to a full multiproduct suite covering water footprint, product lifecycle, waste management, and logistics. The product was changing. The positioning was changing. The target client was changing. And all of it needed to show up, consistently, across every channel, at the same time.
We joined at the strategic level before we touched a single asset. The visual identity needed refreshing — not a rebrand, but an evolution. Something that preserved the equity of a brand that had been well-built from the start, while giving it the sobriety and weight it needed to speak to larger enterprise clients. We worked alongside the team on those decisions: what to keep, what to sharpen, what new visual language would carry the expanded product without losing what made Manglai recognizable.
The launch of a new platform is only as strong as the production behind it.
With the direction set, the work began in full. We led the creative production for the launch of the new platform — campaigns, assets, channel updates — all at once, all coherent. Manglai's channels had accumulated the friction that comes from producing on the fly: inconsistencies across formats, assets that no longer reflected the brand, content that repeated itself without saying anything new. We addressed all of it, simultaneously, while producing everything the launch required.
The scope covered LinkedIn campaigns across multiple formats and objectives, sales decks and pitch materials designed for larger enterprise conversations, email sequences — onboarding flows, resource download follow-ups, re-engagement chains — and Google, Meta, and LinkedIn ads tested across formats, sizes, and light and dark modes with the precision that performance testing demands.
Motion ran across the full range of what the channels required. Short social animations for campaign moments, full-length product explainer videos, feature-specific posts designed to communicate one thing clearly and stop the scroll. The function varied — sometimes promotional, sometimes technical, sometimes somewhere between the two — but the visual language stayed consistent throughout.
Production at this volume only works when the team already knows the brand.
What made this possible wasn't capacity alone. It was context. By the time the new product launched, we understood Manglai's brand, its audience, its messaging, and its strategic direction well enough to make decisions independently — to propose, to flag inconsistencies, to move quickly without needing a brief for every piece. When a team is that embedded, the work accelerates. And the output reflects the difference.
