Gorilla
A strong rebrand needs a team that can take it further. We extended Gorilla's identity across every channel — week after week, at scale.
CLIENT
Gorilla
SCOPE
Full Scope
ENGAGEMENT
Completed – 28 months
A great identity is only the beginning. What comes after is the work.
Gorilla builds data applications for energy suppliers — platforms that help utilities manage the complexity of modern energy markets with greater speed and accuracy. When we began working with them, they had just completed a full rebrand: a visual identity that was sharp, confident, and genuinely distinctive. Their internal team was producing consistently, but demand was growing faster than capacity. What they needed wasn't an agency — it was a team that could step inside their system and produce within it from day one.
The best creative relationships are built on trust. Trust is built on context.
Gorilla's identity had something that not all rebrands achieve: genuine versatility. The system had room to move — to be pushed, tested, applied to formats it hadn't been designed for — without losing coherence. That kind of system rewards a team that understands it deeply enough to know where the edges are. Two years of working inside it gave us that understanding.
The output covered the full range of what Gorilla needed. LinkedIn and social content produced week after week — the primary channel for reaching energy market executives and procurement leads — each piece built with AI-generated imagery calibrated to Gorilla's visual language: bold, precise, with a clear point of view. Editorial and sales materials translated dense operational and market data into structured publications and presentation formats, with data visualizations that made complex information navigable without losing what made it precise.
We also expanded Gorilla's icon library from scratch — every new icon designed to feel native to the existing set, same weight, same geometric logic, same character. Custom iconography at this level requires the kind of familiarity that only comes from working inside a system consistently. The expanded library gave the team a resource they could reach for across every format without breaking the coherence they'd worked hard to establish.
When a team works inside your brand long enough, they stop executing briefs and start making decisions.
By the end of the engagement, the relationship had changed in the way good creative partnerships do. We weren't waiting to be directed — we were proposing, flagging, pushing directions before they were asked for. The brand held across two years of production, across every channel, across formats that didn't exist when we started. That's what it looks like when a creative team genuinely knows the brand they're working with.
